
As an owner of an online business; Taylor’d Bundles, the time had come for me to invest in myself and learn more about the world of social media. I wanted to find out how to grow an engaged audience by creating an online strategy that would help grow the business further.
I found an online social media course with Digital Mums and from this TW Talent was born. I have a genuine passion for small businesses as all the collaborators I work with are themselves small businesses, so it was a topic that I had a huge amount of interest and experience in.
From the skills I had gained, I was able to identify personas to be able to talk to residents and small business owners in the area to help create an online community to achieve 2 things; 1) encourage more of us to use the resources and services available on our very doorstep 2) create an online presence for businesses (both on and offline) to give them the opportunity to talk more about what they do and can offer.
The response I received from my first few months of starting TW Talent has really been quite overwhelming and it’s also highlighted something more about our lovely postcode that I will talk about later. From the immediate support and encouragement from Lisa at Teddington Together who introduced me to so many people, helped create content as well as co-hosting my first ever Tweet Chat last Sunday on the Food and Drink scene in the area is something I will never forget. The relationship we’ve created from chatting on Instagram has grown into something that has really helped to put TW Talent on the map, and for this I owe her a bottle of something good when we next catch up for sure!
Another highlight was seeing TW Talent appearing in our local magazine too – TW Magazines. What an honour to appear alongside other renowned businesses and individuals, it really was such a compliment. The invites to launches, workshops, events, and the mentions the platform has received from residents and businesses too has made me recognise that there is a genuine need and want for all that TW Talent stands for, however it’s not just the talent that TW has in it’s bucket loads, there’s far more to this amazing postcode than first thought.
The genuine sense of community and support that our home has to offer has been a real eye opener. Whilst I wanted to help people talk and hear about what we have available in the form of our neighbours, the engagement from so many of you has really been amazing. Genuinely, EVERYONE wants everyone else to do well and I love this about TW. From the comments and shares of any good news, awards, developments, new services – I’ve been able to analyse what happens to news such as this and it really does spread like wild fire. The neighbourhood is anything but passive, it’s very much active and caring about the people around them and this is something that I want to continue to showcase.
For example, take the video that was created by a local videographer; Caroline Jones. Caroline was given 24 hours to turn around a video to help announce the OFSTED inspection news from Stanley School. In true TW style, she jumped at the chance and created the best video that was easy to share and explained so brilliantly their great news. The comments that came from what what we personally shared was incredibly heart warming – another great example of how everyone in the neighbourhood has the back of their neighbours.
So what now? TW Talent has grown into a community that I really want to grow and nurture so I have decided to take my foot off the gas in May to go away and come up with a plan for how to make TW Talent a platform that works for both businesses and residents in the best ways possible. I have also been approached by someone who wants to work with me to make this a ‘thing’ so lets see where our discussions take us.
I will kick off June with news and information around Health and Beauty businesses and individuals and already, we have our next Tweet chat in the diary too alongside my buddies from Teddington Together. Please be sure to get in touch if you have any news or promos in the meantime, and I’ll get the news scheduled as normal.
So all that is left to say is thank you for all your support and involvement so far and please stay with me. Once I have a little lie down and gather my thoughts, I promise to be back in June with a plan that will knock all your socks off and I’m already excited to get the plans launched for you all to get involved in once again.













